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Why Are You Pricing Your HOME Like Clothing at the Mall?
Why Are You Pricing Your Home Like Clothing at the Mall? Sellers who really want to sell their property NOW so that they can move on, are more involved with analyzing their price point than ever before.  It seems that most sellers want to price their property with something that ends in '99'--$599,000 or $599,900, etc.  Here's what I ask them:"You're about to move to Raleigh and your Realtor® has set up a search for you through his/her MLS.  Can you tell me what your price parameters are for that search?  When you're searching online at night for homes in the Raleigh (or destination city of choice), what price points do you use in your own search?"
 
They'll say, "We're moving up a bit so, we enter $600,000 - $700,000.""What if you were searching from $600,000 to $700,000  here in Charlotte?  You would completely MISS this home in your search!  Had you priced it at an even $600,000, you would capture buyers from both the $500,000 - $600,000 AND the $600,000 - $700,000 ranges.  Setting the price at $599,000, will cause you to lose an entire group of buyers for your home!"
They look at me for a minute and ... more

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