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Selling on Your Blog Ain’t Hard (The Art of Asking for the Order)
Asking for the order is a key sales principle. In fact, it’s a key life principle! If you don’t ask, you don’t get! This can often come off as a “duh” kind of statement. If you want someone to buy from you, you should probably ASK them to buy from you! Agreed?
But year after year, study after study show that salespeople will often perform an entire sales presentation and fail to ask for the order at the end. Bottom line: it’s scary for many of us to ask people to buy something. So we leave them to figure it out for themselves. We do this in the name of politeness, but really we do it out of fear. As I probably don’t even need to tell you…it rarely produces the desired result.
Internet marketers and bloggers are big culprits of this as well, not just sales people in a classic, traditional sense. Most often, as much as I hate to say it, bloggers. So many bloggers want to make money yet fail to ever ask for it. They don’t want to be pushy. It’s understandable. But the sentiment is misplaced. I’ll explain in a sec…
First, it’s important to understand ... more

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