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Building a Strong Internet Presence by Blogging - Real Topics that Drive Traffic and Generate Leads
Great article on Blogging. Intersting that at first, I used the same excuse as Ryan pointed out that I am a poor writer. I still struggle with this, but one has to make themselves do what they don't like to do or have trouble doing.
 
BLOGGING AS AN INTERNET MARKETING STRATEGY
When it comes to building an internet marketing presence, real estate agents should have a mult-prong strategy that includes a brokerage website, an agent website, a blog, listing feeds to search portal sites, participation in forums, and social networking sites.  Despite the growing popularity of blogging as a marketing tool by businesses generally, real estate agents still appear to be reluctant to embrace blogging as a marketing strategy to build their internet presence.  In the 2009 NAR Technology Survey, 8% of Realtors viewed "blogging" as "important" for generating leads whereas 20% of Realtors viewed "blogging" as "unimportant". 
WHY BLOGGING DOESN'T GENERATE LEADS (FOR SOME)?
So, why are Realtors so reluctant to embrace blogging as an internet marketing strategy?  In speaking at sales meetings at brokerages in the St. Louis area, I often receive two common responses to this question:
Category 1:  I often get comments that seem to indicate that real estate agents ... more

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