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Imitation is the best form of flattery, until……….
Until your good name is besmirched. Homes for Heroes in the past has taken people leveraging our brand as flattery. We often ask if they would like to continue to use our good name by joining forces with us, and if they do not want to we are okay with that decision but please don't use our good name! Trademark infringement causes confusion to the public…that is why there are Trademarks! Especially, with regards to our non-profit foundation. Imagine, a hero in desperate need reaching out for resources and assistance, and he winds up at the wrong service, organization or company. Can you imagine the frustration?
Confusing the public hurts ‘real’ Heroes. Since the founding of Homes for Heroes, many organizations have tried to duplicate the Homes for Heroes model and have illegally used the trademarked name. The widespread recognition of the Homes for Heroes name across the nation has caused many groups to attempt to leverage this successful brand to their advantage.
“While Homes for Heroes encourages all companies to support our heroes, it is illegal for them to use the Homes for Heroes trademarked name,” said Ruth Johnson, president of Homes for Heroes. “It is especially disturbing when these ... more

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