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Using Your Blog To Enhance Existing Relationships
Alright folks, it's time again for me to bribe entice you with ridiculous amounts of points. The last few times it was me giving you lots of points to do a few things you should be doing anyway. This time I'm going to bribe you to help your fellow bloggers.
I have a hunch that not as many people are going to be able to participate because I get the sense that not as many people are doing this. Doing what? Glad you asked.
How are you using your blog to enhance your existing relationships with clients and prospects? I had the pleasure a number of months ago to speak with one of our local ActiveRain members at the REBarCamp held in Seattle at the Zillow offices. One of the questions I asked him was how he was using his massive library of content to reach out to his existing prospects? This was a 200,000 point plus member and he must have had 300-400 posts in his archive at the time. I assumed he must be leveraging all that content with his existing database or sphere.
His answer? He wasn't. He was only thinking about his blog in terms of how ... more

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