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Shoulder Pads and Big Hair...Was That All There Was?
Just this week, when I was helping one of my agents with some neighborhood marketing, I reached in a battered paper file to find one of my old direct mail pieces in which I was prominently featured with a full body shot, attired in a short skirted business suit, complete with the requisite strong shouldered look, with a hairdo to match.  Oh, and I held a full size phone up to my ear, with the cord trailing into the margin of the page, no doubt  hard wired to my car, illustrating that I was in touch with technology, and always in touch with my clients.  I regularly mailed this little card out to a neighborhood that I farmed, with timely real estate market information and news specific to the neighbors' interests.
 My  vintage card inspired raised eyebrows and "reee-ally?" from the Y's and X's, and knowing looks and raucous laughter from the veterans in my office, who have the same pieces carefully tucked away as evidence of their creative marketing in the heady age of agent personal promotion. 
But for me, more importantly, the little card invoked memories of what it felt like to be a Realtor in Oklahoma City in ... more

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