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New Series "Developing a Social Media Strategy" - Blog Tips for Rain Drips
I have to confess, I hesitated for the longest time in writing this series. If there's one thing I've learned over the past several years regarding the use of social media for business it's that 'One Size Doesn't Fit All.'
By that, I mean, what works for one person doesn't necessarily work for someone else. Not everyone has the skill and ability to blog consistently and attract potential clients through their writing. Not everyone is sufficiently 'wired' to make Twitter a valued and meaningful marketing investment.
However, there are some very basic, foundational aspects to social media that can be applied to just about every situation, and that's what I want to attempt to communicate here in this series.
For I've encountered many of you who have just recently plunged head first into the social media waters, and there are times when you're feeling rather intimidated and overwhelmed. There's so much to absorb, it's like you're trying to take a drink of water from a fire hydrant!
This series of articles is for you then. A rudimentary road map, if you will, as you navigate along the social media highway!
Step One // Social Media is a Conversation, not an Ad
First and ... more

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