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Selling A Home In Cleveland - The Myths Of Open Houses
Selling A Home In Cleveland - The Myths Of Open Houses
While many sellers expect open houses to be a big part of any marketing plan, this article will bring to light the many myths of open houses. Certainly, they do have their place, but putting too much emphasis on them may lead to disappointing results.
To begin, let's look at this graph: ( statistics compiled by a survey by the National Association of Realtors® in 2008 )
 
WHERE BUYER FOUND OUT ABOUT HOME 
 
 
As you can see, open houses didn't even make the list. Their effectiveness has waned over the years and we wanted to give you some facts so that you can decide if you want open houses to be a part of your marketing plan.
 
Here are some common "Myths" regarding open houses:
 

1. OPEN HOUSES ARE A POPULAR WAY TO SELL A HOUSE - Based on the graph, the 3 main ways a buyer finds a home is through a real estate agent, through the Internet, or a yard sign, not though an open house.
2. OPEN HOUSES ARE BENEFICIAL TO SELLERS - Open houses are good for the listing agent, not necessarily the seller. Since the ... more

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