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Lessons from PubCon Vegas 2009: It's Time to Think About Local Search and How You Can Make an Impact Online
One of my favorite sessions at PubCon Vegas 2009 was the Local Search and Mobile Optimization session.  I have been following local search for the past five years from a marketing angle.  Quite awhile ago I realized that the SEM field would have to address the needs of consumers.  Consumers want to research and have a need to find local vendors online.
The local online space is fascinating because it's a space where the national players can be beat.  Here's a few tips to getting it done in the local search space courtesy of Pubcon Vegas 2009,
Local business professionals can use national platforms to promote their brands, products, businesses, services and interact with consumers by leveraging their online business profiles,optimizing them, and getting links.  Do you have profiles on MerchantCircle, CitySearch,Local.com,TrueLocal,Yellowbot,Yelp,hotfrog.com,, Trulia,your city directory or BBB?  A good time to do that is now.
Local business professionals can create websites with local content and gain enviable SERP (Search Engine Results Page) rank.  Do you have a website with content preferably fed from a blog built into your website?  A good time to do that is now.
Local business professionals can build relationships offline with consumers and local businesses.  They can reach out and advertise to them locally ... more

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