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Sales Motivation - Vince Lombardi and The Second Effort
A Brief Profile of Vince Lombardi
ESPN named Vince Lombardi "Coach of the Century."  In 1959, Vince Lombardi took over as head coach of the hapless Green Bay Packers with a record of 1-10-1.  Starting from day one, he transformed the Green Bay Packers from perennial losers to champions.  In doing so, he was a great motivator and instilled in his players a sense of commitment and mental toughness.  Over 9 seasons, he amassed 89 wins culminating in six divisional championships, five NFL championships and two Superbowl victories. 
His Business Philosophy - The Second Effort
Vince Lombardi developed players who were committed to the "second effort."  In football terms, the "second effort" was the additional effort expended after the initial hit.  It required the player to surge ahead after initially being stopped.  Vince Lombardi explained that "football is a game of inches."  For Lombardi, it was important to take advantage of each opportunity.  The Lombardi philosophy transcends football and can easily be applied to sales.  In fact, in 1969, Vince Lombardi directed and produced an instructional sakes video entitled "The Second Effort" in which he applied his on-the-field philosophy to sales.  Here is a clip from the movie:  The Second Effort. 
212 Movie - The Extra ... more

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