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Six Marketing Strategy Caveats for Real Estate Agents
As a hard working real estate agent, you may find it easy to get wrapped up in the hype of a new marketing method that promises quick payoff with possibly little cash (or even a lot of cash!) 
With so many choices, so many ways of marketing listings and yourself, you may feel compelled to dump what you've been doing and jump right in to something new.  Tread lightly, make sure you have a plan in place moving forward.  Here are some simple tips for use when you are contemplating trying something new:
1) Have a plan for the plan.
Before you do anything else, map out how you intend to execute your new plan and how you intend on measuring results. Develop an entry and exit strategy for your marketing plan. Think of a few ways that you may be able to make slight adjustments along the way to maximize your effectiveness.
2) If it isn’t broke, don’t fix it.
If what you've got going is working well, why change?  I admit it's good to try new things, but be careful not to abandon what you've already got.  The saying goes, you don't know what you've got until it's gone ... more

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