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You Have Facebook and Twitter Accounts - So You're Using Social Media, Right?
You Have  Facebook and Twitter Accounts - So You're Using Social Media, Right?
Maybe, but maybe not. The questions becomes - are you getting results? How you use social media is almost as important as whether or not you sign up for an account.
I've heard Social Media being compared to having a gym membership. Once you have a membership you've taken the first step to getting fit. But if you don't work out on a regular basis, you won't see the benefits. There are also strategies you can use to maximize your time at the gym and improve your results.
The same is true for social media.
Social media isn't a magic bullet and having profiles on all the sites won't make you an overnight success. The value of social media comes over time as you engage people who are interested in your message.
Here are some ways to improve your results with social media:
1.) Have a strategy that includes what you want to achieve with social media, what tools you will use, and how you will measure results. Make adjustments as necessary. Social media is more of an art than a science and each industry, business, and individual ... more

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