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Rapid Response: Do Early Birds Get More Worms?
I'm always trying to learn about what works in my own industry. Because I have connections to this industry, I try to combine my research so I have something to write about here.
Response time.  How quickly do you get back to potential customers/clients?  Do you have a published target? e.g,. When someone calls/emails someone will respond in x minutes.
Some think quick follow-up is pestering. I don't agree. My feeling is that there are few things more important.
Quick follow-up is a sincere form of "what you want matters to me"
How all of this came to me...  I'm currently looking for some new office space, so I visited local real estate websites who pay Google for clicks. (I chose those because anyone paying for traffic clearly understands internet marketing) I compared these agent websites to others in remote locations like India, China and Romania. The difference was noticeable.
A common theme:
It seems we US folks are often slow on the draw when responding to website generated inquiries. In my search for local office space, most of the agents/brokers made it challenging to find a quick way to make contact. Many had multiple phone numbers buried on a ... more

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