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It works for me
With the Holidays in full swing and most people in the giving spirit I've taken some time to think about the way I do business. I decided a long time ago that I would always give my customers what they need, regardless of whether it generates business for me or whether or not they like what I have to say. I figured that if I did the "right thing" and put my client's goals ahead of mine it would come back to me in the end. This last year has really tested my theory. On several listing appointments this year I had sellers literally offended/angry when I gave them their homes value. I never got those listings. Incidentally those homes eventually hit the market overpriced but never sold, what a surprise. When customers asked me, "is now a good time to buy"? I answered the best I could, and it usually wasn't. My number one sales trainer was my father and I'm sure it pains him to see the sale opportunities I've let go, and I'm certain it pained my bank account but there is something to be said about sleeping well at night. I would have trouble telling a distressed homeowner ... more
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