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When is home staging not really home staging?
I recently submitted a post to another group outside Active Rain in relation to the development of the home staging sub-industry of virtual staging.
Virtual staging is the Clayton's Home Staging, the home staging when you don't stage a home. It allows a home owner to have very specific photos taken of their home and then they can select from a range of furnishings and accessories which are then stylishly and digitally applied to the shots to use in marketing.
Don't get me wrong, I love what technology can offer us to make projects faster, more efficient and create better results for my clients. I think this technology is amazing and offers a great alternative to the client who may think that staging their vacant home this way is quick, simple and affordable.
Unfortunately though, this service is actually a disservice to home buyers.
Why? Well I am glad you asked (even if you didn't!).
Home buying is an emotional practice, we all know that. So you can imagine how a buyer FEELS when they look online and see the home of their dreams, gleaming with wondering fittings and furniture and ring the listing agent for an inspection. They turn up ... more
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