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Essential Elements of Quality Ads (Real Estate or Mortgage)
 

 
Essential Elements of Quality Ads (Real Estate or Mortgage)
1) Too Much Information –
I see too many agents and LO’s giving away the farm when they make up an ad.  Wether it is in the newspapers, online, whatever, agents are divulging so much information that the customer has no incentive to call anymore.  That = NO SALE!  Stop giving away the farm, Realtors! Leave something to be desired, and give the reader just a little taste, so they have to inquire further.
 
2) Font that is Too Small -
Don’t use print that is way too small in your ads.  People can’t squint to see property descriptions and such, without getting a headache.  If they are driving by and looking at a sign on a lawn, they CERTAINLY won’t be able to see what it says! Make you print bold and exciting!.  Wake the reader up a little bit.
 
3) Over-Using Images - 
People are naturally visual by nature.  They like to be able to see or touch things. Pictures are good for catching the attention of prospects as they are driving by. However, the picture or image should not be the core element of the sign. You still need to use creative ... more

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