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Are YOU Lying to Your Sellers?
Are You Lying to your Sellers?You have to wonder if some agents are lying to their sellers. We suspect they may be in certain cases from the stories we hear about proposed listing prices. 
Who hasn't lost out on a listing because another agent told the sellers they could get $X for their home, when none of the market data and conditions support that contention? We all know what happens then - the home sits there, month after month, with multiple price reductions. And no offers. And then it gets relisted with another agent. Or it finally sells for well below where it likely would have, had the sellers not been lied to. 
Granted, some homeowners may believe their homes are worth more than the market will bear. They don't have to worry about being lied to. They are lying to themselves already. But that's a different issue. 
So, are YOU lying to your sellers?
There are some good reasons to be honest with your sellers about listing price. 
YOUR REPUTATIONAgents can get a reputation for over-pricing their listings. We know who they are because they don't sell as many, or a larger percentage of their listings don't sell. Wouldn't you rather be able to tell ... more

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