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IF YOU CAN'T SELL THE HOME, WHY TAKE THE LISTING?
Saturday Morning, January 9th, 2010. 
One of the shortest meetings with a prospective Listing Client in my Real Estate Career!
The owner of a now-vacant home in the Chicago Suburb of Niles IL asked me to provide my pricing strategy and proposals last Fall.  She apparently did not like what I told her back then - and did not put the home on the market with any Real Estate Practitioner at the time.
Now, in the New Year, she surprises me with a return call.  She wants our Team to list her house now.  Under the same pricing structure as I proposed last Fall.
Problem is . . . prices in her immediate area have fallen an average of an additional 14.2% since our last meeting!
One close comparable, in the same general vicinity and Elementary School District, and in the same style and roughly the same number of square feet as her property, is still active on the market.  It is now a short sale, and has a current listing price nearly $60,000 less than it was when I met with my prospective client last November.  And it has been at this new, lower price point for over 45 days, unsold!
But ... more

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