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Successful Internet Lead Conversion: From Prospect to Client
People buy and sell real estate every day, no matter which way the market is headed. Many begin their search online to find out what kinds of homes are available or how much their homes are worth. Agents who can effectively provide this information are well positioned to generate many leads.
The number of prospects is virtually unlimited. Every request for information or question about the market is an opportunity to develop business. Each new lead is neither good nor bad, just different -- and each is unique.
Every lead and every contact has value. Even if a particular person doesn't buy or sell, they may refer you to to others who will. A combination of personal and systematic contacts over time will lay the groundwork for a rewarding relationship. With that mindset, here are some elements of my internet lead conversion system.
 
Source The Lead Each lead that comes in is sourced in two ways: by point of origin and type of transaction. Points of origin include my ActiveRain blog, websites, Facebook pages, Facebook ads and Twitter. Knowing where the lead came from helps guide my online marketing efforts, and in cases like Facebook or Twitter, may provide additional background on ... more

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