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Running Your Real Estate Office Broadcasts Thru An Equalizer, To Study The Levels.
     When you adjust the treble and bass on your car radio, home stereo, the sound improves to compensate for the environment or something lacking in the speaker quality. You can shape, improve the sound. An equalizer has more audio sound frequency adjustment options. And if a real estate broker ran this final product / image signal thru that equalizer what would he "hear"? Like the prism of colors that come out of sunlight, he or she might want to crank up this level, pull back that one. And he might notice some frequencies missing all together.
     For years it has not just been the property you were listing, marketing, selling. The community and local flavor are a big chunk of the marketing percolating in the back ground for the outside buyer with little or no knowledge of where the property is parked. And with lots of real estate professionals to choose from, the brand of the real estate office and individual broker is another important element in who buyers and sellers pick. So when you are on the other end of your message, what is the public "hearing"?      The first turn off could be too much "Broker X is a ... more

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