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Wake Up and Shift Those Marketing Dollars!
Seeing the NAR 2009 Profile of Home Buyers & Sellers statistic that notes "less than 3% found the home they purchased in a print ad" is one to make you wake up right?!  Additionally, "90% of all buyers used the internet to search."  
Can we please take a close look at where we spend our advertising dollars?  There are so many free and very inexpensive options to help you connect with the people out there who are Googling for their next home. 
Real estate is very different than many items that people shop for on the web.  They are not putting their credit card in and getting a set of keys to their new home through the screen.  They are on a journey to YOU.  They want to work with the very best expert in the area. 

They are already out there looking.  How will they find YOU?
As they are searching, they are waiting for somebody to stand out, to answer their burning questions, and to have glowing recommendations. 
Stand Out:
Take a moment to picture your audience.  What is your niche?  Perhaps it's short sales... (not a bad niche in this market.)  Envision that person who is sitting ... more

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