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Home Buyer Research Says Home Buyers Research (more than agents think)
My office is literally littered with research.  Ask anyone who walks in.   Research studies on real estate advertising, home buyer trends, and home seller stats.  Consumer media usage.  Email marketing trends.  Social media for real estate studies.   Real Estate Book advertiser studies.  Real estate lead tracking studies.  The list goes on and on.   
It's overwhelming at times.  But, one of our core corporate values is that we make fact-based decisions.  Recently, we partnered with Josh Gordon, an independent media consultant to track the habits of home buyers.  We then compared that data to the assumptions of real estate agents on buyer habits.  In other words, we asked buyers how they shopped for homes and agents and then asked agents how they thought buyers shopped. There were some similarities and some disconnects.
For example, generally home buyer and agents agree on the reasons that a buyer chooses a specific agent with whom to work.  Both believe that the #1 reason is trust, followed by knowledge and experience. 
However, a disconnect lies in the reasons the agent was NOT chosen to represent the buyer.  Buyers said that, in most cases, it was simply too early in the process.  Buyers today spend more time looking at neighborhoods and ... more

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