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Real Estate and Social Media (Why An Agent Needs To Be Up To Speed)
We have been on hiatus from posting for the last weeks, not because we wanted to be, but because we needed to step back and consider the larger picture. We didn't want to blog for the sake of another blog post. Was real estate's slow recovery really only about the state of the economy? Or was it recognizing that there are overarching issues that affect everything? We consider the following analysis one of our most important blog posts to date. 
We are certainly not immune to the vagaries and difficulties of the real estate market - from a business, but particulary personal perspective. Yet we know that there are always opportunities in any scenario. Some people smirk when they learn that our motivation is not selling them real estate, but helping to facilitate their real estate and financial goals (often including lifestyle objectives). You see, we really do understand that people want to be educated and engaged in conversation...not sold.  Being consumers first, we empathize with what home buyers and sellers are experiencing. Unlike times past, "selling" is about interacting on a sincerely empathetic level. What is the buyer or seller needing? How can I better understand? How can I add value? We are clearly undergoing a paradigm shift in advertising and ... more

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