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"Lies, Damn Lies and Statistics" c/o Winston Churchill or Ben Franklin

A survey is completed every year by NAR of Home Buyers and Sellers. They interview 120,000 buyers and sellers between July of the previous year and June of the current year. (This survey is now available for download at www.Realtor.org.) Fifty-six percent of the buyers last year were between 25 and 44 years of age with Forty-seven percent of all home buyers being first time buyers. By far the largest group of these first time buyers was in the 25 to 34 age range.  I think this is significant, because when I look at my Board of Realtors, I do not see many Realtors representing this age group (only a very few.)
 Forty-four percent of buyers found the Realtor they worked with by referral from friends or relatives. It was the "Sphere of Influence" we all talk about.  How deep is your "Sphere of Influence" in the age group that makes up the buyers of today and tomorrow?
The survey also pointed out that buyers want most from their agent:  first Honesty and then Representation. This seems to add up to "Trust."
 So let's see what some other surveys say.  A Gallup Poll, just released, rated the public's perception of the ... more

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