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Friends or Acquaintances? Which Do You Seek From Your Clients?

photo courtesy of StuSeeger
Are online friends your friends?
Last week I wrote a post at AgentGenius about connecting with clients and consumers on a more meaningful basis than just business.  That article, prompted a response by AgentGenius writer Ken Montville, "Your Client Doesn’t Care: A Contrarian View" about how the consumer doesn't care for your friendship - they just want a great real estate agent.
He's right, most consumers want to hire the best real estate professional the world has ever seen and little more.  But during that time, they have a basic human need - that of connection.  They don't necessarily want to be your best friend, but a great acquaintance will have more value than a stranger who happens to be the greatest real estate agent in the world.
Read the full article at AgentGenius - "Why Can’t We Be Friends? The Lost Art Of Acquaintances."
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