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Online Leads are Dead – Traditional Lead Generation Extinct
RISMEDIA, February 27, 2010—As the Internet continues to infiltrate the real estate industry, prospective buyers are continually turning to the Web to consume information, make decisions and conduct important transactions. With a vast migration to the Web that is only likely to grow, it is crucial for real estate professionals to alter their strategy to take advantage of the Internet in order to receive quality leads. Here, Spencer Rascoff, COO, Zillow, discusses how real estate professionals can generate quality leads in today’s high-tech market.
 
 
Spencer Rascoff COO Zillow www.zillow.com
I’ll let you in on a little secret—people don’t want to be leads. People want to be people, not leads. Leads are so 1995. The Internet has changed the way people consume information, the way they make decisions and, most importantly, the way they conduct important transactions.
Companies like Amazon.com, Expedia and Google have trained us to do our research in privacy and solitude, and remain anonymous until we’re good and ready to transact. Imagine if you searched for a hotel room on Expedia and all of the hotel front desks called you; or if when you searched for a television on Amazon, suddenly your phone rang with representatives from ... more

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