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Shut up! And, Sell Something!
I'm hopelessly addicted to Twitter. Hopelessly. Addicted.
Aside from the obvious health risks associated with addiction as a whole, I have to admit that one of the reasons I am so addicted is I am following some of the most amazing people there.
Some of which are industry-leading mavens including Chris Brogan. (If you do not know who Chris Brogan is...I seriously suggest you repent immediately.)
Anyway, one of the many times I was glancing at Twitter yesterday, I happened to see @ChrisBrogan type something that struck a chord with me...
"#1 thing people want to do: talk about themselves. #1 thing marketers do: talk about THEIR stuff. See the problem?"
See the problem??
I sure do. 
I'm a sales person. Yet, I have never been much of a "pitch man". 
And it continually amazes the other sales people in my office how I can run numbers as high or higher than they are able to run without ever sounding like I am selling anything because I am never on the phone ranting and raving about this feature and that feature and this other feature in a half-baked attempt to impress my client enough with my all-knowing knowledge that they ... more

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