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Time to Get Hyper Local Again - 7000 points for everyone
Last summer I did a contest where our members could write 7 blog posts in 7 days and get 1000 points for every post they wrote. I'm sure many of you reading were able to take advantage of that contest then. Well guess what......
It's back! (although this time I'm going to give you 14 days to write 7 posts)
Hyper Local blog posts are a great way to create content that's desired by your next potential client. We ran a brokerage prior to starting ActiveRain and one of the things we discovered was that the closer a person was to making a purchase decision, the more granular their searches on the search engines became.
We found that clients who registered on our website, and ended up buying a home with one of our agents, acted twice as fast if they used a neighborhood name in their search query. I'll give you an example. Someone could go to Google and search: homes for sale in Seattle.Or, they could go to Google and search: homes for sale in Queen Anne Seattle. You see, Queen Anne is a neighborhood in Seattle. The person who searched using the neighborhood term, was much closer to ... more

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