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Did that Sign Really Say, "We Do Cows?"
The first time I saw this billboard as I travelled the four hours stretch of 94 to Fargo from the Twin Cities earlier this year, I almost died laughing. It was kind of a WTF-moment (or “What The Heck” to non-texters who don’t like bad language). When I stopped laughing enough to catch the small print, for wedocows.com, I realized what a perfect marketing campaign this was! A three word tagline that makes everyone laugh (and never forget it) plus it says exactly what the company does…WeDoCows.com is a veterinarian supply company that has products for the care of farm animals, hence they really DO cows!Now in real estate, some of the marketing used by agents really can leave something to be desired. Some REALTORS® do come up with things that make us laugh…It seems like every other Monday night Jay Leno is sharing a real estate agent’s ad that was poorly written in his Headlines segment of The Tonight Show. Once it was a house for sale in the “hysterical” district of town and another time ad showed a dirt yard with one large boulder as professionally landscaped. Typos and puffery can be funny but it is doubtful that these ... more

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