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The Breaking News Network is Non-Marketing Marketing
Sounds clever doesn't it. But the revolution caused by the internet opening up media is more than clever, it is a change in the rules of engagement. First, we all are now familiar with pull marketing versus push marketing. Push is what we used to do, cram real estate down people throats. After the internet the game changed as well as our sense of control. Now we had to ask permission, but that has not stopped Realtors from schlepping the old ways onto platforms like Facebook with zero success. Now with informative blogs and targeted IDX solutions we can invite people in with something that is beneficial. However, what do we do when we stop thinking like a Realtor and more like a normal human being?  
Time for The Match Game, survey said! They think about everything but real estate 99.0% of the time. This is why we blog about amenities or give reviews on Yelp. But something else is missing. How are people getting local content about all things going on in one place? It isn't about the newspaper anymore, or a weekly magazine. it is about what is happening now. You get bonus points if you are now thinking ... more

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