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How Effective is Traditional Marketing?
How Effective is Traditional Marketing?
Times have changed and traditional marketing is no longer affective plus it is very expensive. Print advertising (one of the most expensive modes of advertisements) has gone by the way side, open houses no longer attract the crowds that they once did, and agent caravans no longer attract other agents without some sort of gimmick.
Print advertising: is no longer an effective marketing technique. According to the The National Association of Realtors (NAR)  a 2009 survey reports that a whopping 90% of homebuyers start their search with the Internet. That is an astounding number of buyers, and if that is where they are heading to start their home search, wouldn’t it make sense for your property to be there?
Open Houses: these use to bring in the crowds, this no longer holds true. For me, as an agent I consider it a waste of time. More often then not  over the past two years I have sat at an open house and not had a single person come through. And, if you are fortunate enough to get someone it is usually just a nosey neighbor wanting to take a look at the house and find ... more

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