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Is Facebook 'Fan Page' Business Marketing 'Handing your Client Book' to your Competition?
A Great question came up the other day at one of our Business Networking Lunches: "Should I market my business on Facebook?"
Now, the simple answer is YES! ...But wait, there's more.

As it turns out, the owner of this particular company was concerned that his direct competition would work their 'Fan' (now 'Likes') list to take away their client base - via cold-calling and other social media prospecting activities.
Now there's one I hadn't heard before, and I was just about to discount their concern when I began to really think about it. I believe it's actually a valid concern. Imagine you are in a service industry - let's take something with a monthly subscription for example, say Insurance or Investing. If you were to create a FB page to aggregate your client base, you would be culling your entire book of business into a publicly visible page where your competition could swoop down and sic their telemarketing pros on your key revenue stream - significantly impacting renewals and/or upgrades.
Sound a bit paranoid? Perhaps. My response was that the vast majority of Real Estate professionals have embraced social media with their clientele - and that they ... more

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