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Who Pays for Home Staging? Agents or Home Sellers?
Further information that educates agents and home sellers on Home Staging, who shoiuld pay for it and why...
With many homes on the market and fewer home buyers, home staging has become more in demand than ever before.  Several agents and home sellers have asked us lately – who should pay for home staging?
Home staging makes houses easier to market — they look and “feel” better in person and in the listing photos. A quick sale of course benefits the real estate agent.  Should they pay for staging?
One example to consider:  If a home seller had carpets that needed cleaning, would the real estate agent advise them to do so?  Of course.  But they normally wouldn’t consider paying for the cleaning.  Likewise, home staging is an important part of home selling, and home sellers should pay for home staging.
Occasionally, sellers can’t afford to pay for home staging until after the home has sold.  What then?  We’ve brainstormed with agents and sellers and find affordable and win-win solutions to this situation.  Real estate agents are cautious (and reasonably so) before investing in staging listings that may not sell quickly and need to develop their marketing plan prior to committing to paying for staging.
We’ve worked ... more

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