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Make More & Work Less With Smart Lead Generation & Development -- Part II
Yesterday, we talked about the importance of keeping your business pipeline full, even when you're busy handling "life."  Today, it's the branding dance.
May I Have This Dance?
Your best strategy for doing business with today's online real estate consumers is to engage in a subtle branding dance, with you taking the lead.  What is the "brand?"  First and foremost, it's you as respectful, helpful, resourceful, knowledgeable and responsive.  Secondarily, it's you as an expert in whatever neighborhood, property type or other niche you enjoy or advocate.  This is the type of service professional that consumers universally want to work with.  If you perfect the primary brand, you might even be able to get away without having a secondary brand, although I don't recommend it.
How do you perfect this primary brand?  As a real estate professional, you provide listings, listings and more listings to your consumers.  Isn't this what you did before the advent of web marketing?  Listings information is what real estate consumers demand!  Don't make your potential client beg, work hard to find or pre-register to get this sought after information.  These consumers don't generally have a relationship with you yet, and they are only one back-click away from being gone ... more

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