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Correct Pricing Can Make or Break a Naperville Short Sale
Correct Pricing Can Make or Break a Naperville Short Sale
 
With all of my short sale listings, my primary goal is to price the short sale listing correctly so that the seller receives an offer from a qualified buyer which will result in a successful closing. I tend to start on the conservative side with my pricing but will make price adjustments as needed.
 
 
I often times see a problem in my marketplace where either short sale listings are priced too high or they are priced too low. Let me explain why I feel that it is a problem -- When a short sale listing is priced to high, that house may lose out on potential buyers because there is a chance that buyers might shy away from the house based on price. Therefore those homes tend to sit on the market for a while and meanwhile "the clock is ticking" for the seller.
 
 
On the other hand, when the short sale listing is priced to low, yes - it might attract buyers and receive an offer quickly but, that price will need to be justified to the bank and if it cannot be justified then ... more

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