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Sending your Listing Marketing Tasks to India? Is that Service?
I hesitate to start a blog that could spin out of control; as 'outsourcing' is a highly politicized subject that can branch off in 1,000 different directions. So let's focus on specifics: Real Estate Agents hire virtual assistants to help market their listings, and the staff that helps them is based in India. Is this a good thing if it meets the budget? Debate is certainly welcome, but here are the reasons I say NO!
Have you ever tried to get directions on a task from someone who is not well versed in the English language? If they have translation issues, how accurately do you think they are going to refer to industry specific items such as FHA/VA, cul de sac, let alone adjectives that are necessary to catch a readers eye?  
Did you know that certain Virtual Assistant companies (ahem) will actually write your ad copy FOR you? You don't have to agonize over the details, just send pictures, the MLS sheet, and a flattering, eye catching description will be created, you approve the proof, and it's done? Someone who does not have a handle on the English language will never pick up on the stainless steel appliances and ... more

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