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Realistic Expectations In Today's Market: This Ain't 1986
Are you being held to standards and expectations that are 10 years old? 20 years old?
Real estate and sales seminars provided by real estate companies for their agents serve their purpose and there is valuable information to be gained. However, listen closely to what you're being taught and don't be afraid to ask questions.
Case in point: I just got off the phone with a North Carolina agent who is attending an educational series provided by his real estate company. The requirement in the class is to make 20 new contacts (leaving a voice mail doesn't count) per day. The class costs several hundred dollars and you can be kicked out of the class if you're not doing the work. The person teaching the class says for every 18 new contacts you make, you should get one new listing or at least a listing appointment. The teacher went on about how they sold over 200 houses in a year using this method.
My first question to this agent was "When did this person accomplish this?"
His answer: "1986"
Are you kidding me?
Those expectations are 24 years old...and they're being taught. Maybe I'm missing something here, and please ... more
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