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Make More & Work Less With Smart Lead Generation & Development -- Part III
Yesterday, we discussed the branding dance and I advocated that the primary brand for all agents should be that of a resource for information hungry consumers. Not just any information, but the information that online real estate consumers really want -- listings information. Today, it's getting those consumers to your website in the first place.
Where Do Your Prospects Come From?
It goes without saying that all the best lead capturing, incubation and conversion tools available are worthless if you don't have any traffic (i.e., prospective clients) on your website, but where do these visitors come from?
Naturally your simple, clever, easy-to-remember domain name is prominently featured on all of your print materials, including your signage. And of course this same domain name is referenced in your voicemail greeting as a place where callers can get immediate information about you and available listings. You better be featured on your company's website, too. These forms of marketing have all become de rigeur, but they don't represent the venue where your hottest leads will consistently come from.
Far and away, the the hottest, most qualified leads for you are consumers sitting in front of a search engine right this minute with a great need for your services. ... more
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