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Don't get stuck in this marketing trap...Set your listings up for Success!
Good logical advice! Thansk Kim.
To some, this may seem like a 'duh' post, but I think it deserves some attention since I've seen many local agents getting stuck in this marketing trap.
So...you've got a new listing.  You're marketing it as much as you usually do and all of a sudden you have a seller asking you, 'Well, are you doing 'this and that' for marketing?'  'I want you to put the listing on these 20 websites, run an ad in this magazine and then hold an open house every weekend.'
Now, you've got to jump on it and start doing what they are telling you to otherwise you might lose the listing, or you will at least look bad in the process of telling them no.
I've seen many agents get themselves into this bad position.
Here's what I recommend:
Create a marketing plan that you include with every listing presentation (again, may seem pretty simple to most of you).  This includes a marketing plan based on the commission rate paid.
This enables you to tell the seller what you are going to be doing for your fee.  It sets the precedent.  That way, if they come back and start making all ... more

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