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777 PAYS OFF..........AGENT AVAILABILITY...WINING BEFORE YOU START
Many good posts regarding agent availability have been written. YES, agents over the years have let voice message become part of their business planning. In a booming market, that is acceptable.....but not wise.
We forget about customer servicing, interacting with our like kind agents, and a chance to encourage, invest, and to feed into the "word of mouth" engine. I cannot over-emphasize the value of this enough......
The agent is and should be the "go to" source in Real Estate....... It starts with us and ends with us.........
For years, I have used a very effective marketing plan I wanted to share. It is called the Triple 7 policy. It is simply this.........I pledge to be available 7 days a week from 7 am to 7 pm........ 777.

Anything after or before is voluntary. I say that because sometimes after putting in a long day, I may still respond to emails or texts, but no phone calls.
I take live calls....yes...... you heard correctly LIVE CALLS....with the only exception being that I was on another call when someone called and I either do one of three things.
1. Quickly tell the other caller I will call them right back.
2. ... more

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