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Do You Lose Business BECAUSE of Your Brokerage?
Do you lose business because of your brokerage? It's a question we ask ourselves periodically.  Don't get us wrong, we love being associated with RE/MAX and the discretion we have, but in our niche, sometimes we think it could actually be a hindrance!  We specialize in Expireds, so we're often mailing sellers that were listed with another RE/MAX franchise.  We DON'T mail listings that were with someone else from our own RE/MAX office.  From the broker's perspective, it's probably great to keep the listing in house, but from our fellow agent's perspective, not so great!  There's more than enough fish in the sea that we don't need to go there. We've heard the pros and cons of small vs large brokerages, and ultimately it SHOULD be about the agent's ability, but sometimes the sellers want the Big Brokerage Name on the yard sign no matter what!  And sometimes they need to have at least heard of your brokerage just to be willing to talk to you about listing their home. The negative side of belonging to the big brokerage is that the average consumer doesn't differentiate us!  We're all independent contractors and we each offer a different marketing philosophy and basket ... more

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