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Effective Advertising in a Tough Economy: Bonnie Quinn & Down Home Delights, Oro Valley, AZ

A-Frame signs are illegal in the town of Oro Valley, AZ.
That's a problem for businesses struggling to survive in these tough economic times, and so the town council met last Wednesday night to discuss the possibility of temporary relief from the Sign Code for Oro Valley businesses.
Oro Valley deems these signs unsightly.
Bonnie Quinn, owner of Down Home Delights on Oracle Road, carried that sign you see on the right to the meeting and set it up for the council to see as she addressed them:
I opened my cafe and bakery, Down Home Delights, in 2007.  Like other businesses, [Down Home Delights] has taken a huge hit from the economy.  I am in a small strip mall, set back from the road behind a hill, with horrible visibility from the road. 
The most effective form of identification for me is an A-Frame sign near the road.  I put an A-Frame sign out last weekend, and doubled my sales revenue from the previous weekend.  It works.  I know it works.  New customers who came in that weekend said to me "It's great that you have a sign on the road, so we knew who you were."
When ... more

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