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If 80% of buyers are buying PURPLE homes, then paint your house PURPLE!
Ok, hopefully 80% of buyers aren't painting their homes purple, but, if they were....

We do need to point out to our sellers, that they're not buying the house, someone else is buying the house and we need the house to appeal to those potential buyers.
As a Realtor, when I list a home, I also profile the potential Buyer and help my seller stage and market their home accordingly.  If the necessary changes go beyond my expertise, then I hire someone to help.  The first thing I look at are the comps and what has been selling.  As one of my favorite builders put it, you have to make Lemonade from Lemons.  So, if your potential buyer is a 20 something young professional, you need to market the home to their likings.  It doesn't usually take a fortune to change a few items out to appeal to potential homebuyers. 
When you analyze the comps and you see a trend in the comparables that have sold, then you definitely want to take that into consideration.  If 80% of all solds in the $250k range have granite, then perhaps your $250k listing should upgrade to granite.  If 80% of all homes ... more

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