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Pricing Your House Right
For more about homes and real estate in the Southwest Houston, Richmond, Katy and Sugarland areas, either call me at 832-248 4413 or visit my website at www.har.com/lsampangisurrealtor.
Pricing your house right is an understatement. I cannot emphasize enough how very crucial it is, especially in this market we have today.
In my last job with foreclosed homes, since the properties are owned back by the insurer, pricing the house right  has been very objective. The owners based their List Price on the numbers in the Broker Price Opinions' comparables. They were all priced right on the money-what the market actually shows, and boy they sell so quickly! To them there really is no other way, the faster they move these foreclosed homes, the less money they lose.
However, with homeowners, it's quite a different story. Homeowners have an almost basic instinct to hold a sentimental value that equates to a higher dollar value they envision for their home. Unfortunately, emotional attachment, sentimental value or pride of ownership is not quantifiable to anybody else but the homeowners themselves. I once had a listing appointment with a seller whose expectations were just too high that no amount of quantitative market data could persuade him to price his home at what the market realistically holds it ... more

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