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Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

Rebranding Century 21 to reach Generation X and Y
Using this 2008 post as a benchmark, I am curious to see what has been done and whether progress has been made the past two years.
I was particularly interested to learn that C21 were the first (1973?) to advertise on TV, and more recently, the first to publicly state they would not be doing anymore print advertising.
Does anyone have any insights?
Dear Mr. Tom Kunz,
Thank you for giving me this opportunity to analyze the Century 21 brand position, and to let you know what I think you can do to position Century 21 as the real estate brand for this era. First let me congratulate you and your team for building Century 21 into one of the largest and most recognizable real estate brands in the world. As you can see in the Compete.com graph below the term "Century 21" is the third most commonly searched real estate brokerage keyword, and seventh overall keyword phrase for the real estate industry.

With this strong base and some other key brand assets that I will address later in this letter, I believe you have an opportunity to win the brand loyalty from the most important new segment of home buyers ... more

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