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Using the "REALTOR®" word correctly
Here's the 'quick and dirty' way to ensure you're using the word "REALTOR®" in the proper manner.
Just as all poodles are dogs but not all dogs are poodles; all REALTORS® are real estate licensees but not all real estate licensees are REALTORS®.
Being a REALTOR® simply means you or your firm are a member of the National Association of REALTORS® (NAR).
If you just substitute the word "MEMBER" for REALTOR® in trying to figure out property useage, the right answer quickly become apparent.
For example; I'm Jim Lee, REALTOR® or Jim Lee member (of the NAR). So that useage would be correct.
However I can't be "Knoxville's Best REALTOR®" which would mean "Knoxville's Best Member". That's confusing and using the "R" word in an improper context.
Here's a great quiz to test your knowledge of proper use of the "REALTOR® word.

Here's what NAR says about using the REALTOR® word on the Internet:
"Trademark/Logo Use on the Internet
When surfing the Web for real estate homepages, it's quite common to come across sites belonging to REALTORS®. If you are looking to add your own electronic presence on the Internet, it is easy to get caught up in designing your ... more

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