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The Psychology of Listings and Rates
Disclaimer:  This has post has nothing to do with web-designers or developer quality. 
Which site would you think gets more traffic and generates more leads (this isn’t an optical illusion)? 
Ugly Betty
Pretty Woman
  Answer:  Ugly Betty, hands down (you’ll have to trust me, I’ve seen both sites traffic metrics).  Why/ How??  It’s easier to locate Ugly Betty’s listings than Pretty Womans.   I don’t believe this to be by (intelligent) design, which makes the point of this post…it’s all about the listings.  So much so, I’d lay a healthy bet (if I were a betting man) that a blog-site that only had the following text on it’s home page:
 
  AREA OF CHOICE   LISTINGS
 
would out ‘click through’ a site that had: Blog blog blog, beautiful pictures, sexy voice-over videos, or some dude walking out of the margin of the web-browser across your site.  (A wonderful blend of Ugly’s stats and Pretty’s CSS here.)   When potential consumers go to the web in search of real estate, they’re looking for listings.  They don’t care who’s providing them, they just want to see them, all of them, and everything about them.  Whoever provides easiest access ... more

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