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66 Ways to Connect with Prospects
by Terri Murphy
If you think it has been a tough year and find yourself thinking from a scarcity point of view, you might find yourself believing that there is little you can do to get more business…Think again!
Before you go with “scarcity thinking”, expert Harvey MacKay gives us 66 creative and meaningful ways to connect with even the most elusive prospects.
MacKay is the bestselling author of “Swim with the Sharks Without Being Eaten Alive.” He says, “Anyone can get the order if he’s willing to stretch the truth far enough. Whether you tell the truth or not, you don’t come out a winner just by getting the first big order. The mark of the pro is to get the RE-Order!” That said, ask yourself these questions:
What am I willing to do to connect with a prospective client? (Or do I quit after a few attempts?) Am I just trying to get another sale, or are there ways I can make an investment in a long term relationship? What can I offer that will differentiate my service offering and add more value for prospects who will do business with me? A great lesson from MacKay’s book is ... more

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