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How to "Just Say No" to Your Seller without Sounding Lazy, Cheap or Disrespectful

God Bless 'em, sellers just want to help. They have lots of opinions on how their homes should be marketed, advertised and promoted to agents and buyers, and they LUV sharing those opinions with us. And of course, they expect us to agree with their opinions and implement their ideas immediately!
And sometimes they're right. Hey, our sellers are intelligent human beings, and at times, they have great ideas we'd never thought of.
But sometimes, um, they don't. No disrespect to homesellers around the world, but we DO (or should) know more about selling houses than they do. We DO (or should) know what works and what doesn't work.
Now, truth be told, there are things we do simply because they make our sellers happy and there's nothing wrong with that. In fact, there's a lot right about it. And many of these things we do primarily promote ourselves more so than the property, and again, that's just fine. Open houses, color brochures, single-domain websites, Craigslist postings and virtual tours might fall under one or both of these categories.
But what about ineffective marketing that is expensive or time-consuming? How can you tell your seller "no" without sounding cheap, lazy or disrespectful?
Before ... more

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