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Cold Calling in the dark? I think NOT! The Loan Officers have figured it out too ~ It's all about building a relationship
Some of my best relationships in business (and out) are the ones where a level of trust, security and knowledge are all in play.
When I started in this business (late 80's) the Loan Officers that would call on us were shooting in the dark (or at least my interpretation was they were).  In this day and age, I say the Loan Officers have figured it out because I know mine has.  We established a relationship early on.  He came waking thorough the door (he called first) claiming that his wife went to school with one of my sisters (which is totally true).  Somehow I took a second and got to know him and the rest is history.
I have a new Loan Officer knocking on my door claiming that we knew each other "back in the day"  (I haven't been able to verify this yet), but thought well, obviously she knew something about me before she called me to see if we could visit.  Her approach was friendly, knowledgeable (to the degree that she really did know where I worked "back in the day") so I'm going to visit with her to see what she has to say and who she ... more

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